When someone nearby searches for a dentist, a therapist, a law office, or a contractor, the first thing they often see isn't a website. It's the map and the list of business profiles beside it. For a lot of local service businesses, that free Google Business Profile does more to bring in calls than anything else online. Most profiles are set up once and forgotten. Here's a practical checklist you can work through in an afternoon, then keep up with a few minutes a month. Start